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Cookies Policy

Cookies Policy

The Policy sets out what cookies are, why the RNLI uses Cookies on its websites and your options relating to their use.

Who are ‘we’?

RNLI is The Royal National Lifeboat Institution, a charity registered in England and Wales (209603), and Scotland (SC037736). Registered Charity number 20003326 in the Republic of Ireland

RNLI Shop is a trading name of RNLI (Sales) Limited, a company registered in England and Wales at West Quay Road, Poole, Dorset, BH15 1HZ; Reg. Co. number 2202240

RNLI College Limited is a company registered in England and Wales at West Quay Road, Poole, Dorset, BH15 1HZ; Reg. Co. number 7705470

What are ‘cookies’?

Cookies are text files that contain two pieces of information. A site name and a unique user ID. By user unique ID we are referring to your IP address. This is defined as personal data. Please see our Privacy and Security Policy to see how we handle your personal data.

When you visit our site and accept our cookies, they are downloaded onto your device. This ensures that future use of the site is quicker, easier and more personable.

What are these cookies used for?

We use cookies to:

avoid lengthy registration/personalisation of the site each time you visit;
recognise you when you login/visit and make it easier for you to access your account information;
estimate our audience size and patterns;
ensure that you are not asked to register twice;
control how often you see similar adverts;
track preferences so we can improve and update our websites;
track the progress and number of entries in some of our promotions and contests.
to identify your location so we can bring you personalised news and updates about the RNLI in your local area

You don’t need cookies to navigate the site, although you may not be able to have a full customer experience.

Meta Conversion API

Our websites use the Facebook Pixel and Conversions API (CAPI). When you engage with our site if you agree to cookie usage, these tools collect information, including website visits and advert clicks. Additionally, we may collect email, phone number, name, and address data in an encrypted format to ensure your privacy. This enables improved website measurement and helps us deliver Facebook adverts that may be of interest to you. You can opt out of Performance and/or Targeting cookies through our banner or Cookie Settings.

Enhanced Conversions – Google & Microsoft (Bing)

Enhanced conversion is a feature that allows us to measure advert conversion rates and may be used for advert personalisation. It supplements our existing conversion tags by sending encrypted data from our website to Google and Microsoft in a privacy-safe way. This will be used for reporting and to adjust our marketing to make it more relevant and useful to our audience. You can opt out of Performance and Targeting cookies through our cookie banner or through Cookie Settings.

Do cookies make my devices less secure?

Cookies are specific to the server that creates them and cannot be accessed by other servers, which means they cannot be used to track your movements around the web. The Cookies are only deployed on the site to make the experience better for you, along with collecting statistical data for the programs benefit. For example: How many visitors the site receives a week.

There is always a risk that a cookie can be hacked or forged, and we can assure you that we have taken all possible steps in our power to reduce the likelihood of someone being successful in doing so.

Do I have to provide consent?

Essential cookies that are required for the site to function will be used but we will ask for your consent to use non-essential cookies. This is done through an initial notice when you enter the site for the first time and you can amend your choices at any time via your settings by clicking the following cookie settings button.

How can I control the use of cookies?

You can manage your cookie preferences at any time by clicking the cookie settings button below.

You can also manage them through your browser by clearing your cookies, if you choose to use this method you will be asked to confirm your preference the next time you visit our site.

You can change your browser settings through entering the menu tab and going through to your settings. This is different for ever browser. Therefore, please use the links below to determine which one works for you:

Share buttons and Third parties

Our websites may feature embedded share buttons, which enable you to share articles with your friends via social media. These sites may use cookies when you are also logged in to their service.

We do not control the dissemination of these cookies and you should check the relevant third party website for information about these.

Where can I find out more information?

You can find out more information about managing cookies on your devices at the following websites: