Be the brand behind every life saved

The RNLI offer unique and meaningful partnership opportunities, which allows companies to be aligned to a much-loved, heritage brand, that lives in the heart of coastal communities across the UK and Ireland. Our partnerships offer significant rights-holder opportunities, in an uncluttered marketing space, and gives companies the chance to be part of a purpose driven partnership, that works to deliver against predefined commercial goals.

As a charity independent of government, your support matters more than ever in meeting the costs of saving lives at sea. Our lifeguards provide a world class lifesaving service, but they need training, well-maintained equipment, kit and facilities. Your sponsorship of our service would support our lifesaving efforts, whilst giving you significant returns on your marketing investment.

What is on offer?

Take your brand to the frontline with this exclusive marketing space, boosted by both digital and traditional media and unique face-to-face engagement. Your brand will feature across our lifeguarding assets and you will be part of our lifesaving team.

Rescue stories

Every year, lifeguards go to the rescue of thousands of people, and 1896 lives have been saved since the service began in 2000. Read the story of Vicky, who wouldn’t be here if it wasn’t for our lifeguards, and see just how important your support would be to the RNLI.

Where you can make a difference

We can’t save lives without your support. Together we will be a stronger force – lets form a lifesaving partnership that makes our beaches safer, whilst driving significant brand awareness.